Sporty Fashion Blog

Gone are the days when fashion when people adopted and followed fashion only when they understood what exactly fashion means. A few decades back, fashion had boundaries of age. But nowadays be it a five year old school going kid or a sixty six year oldie, all are fashion conscious and religiously follow fashion. But how do such small kids understand and adopt running fashion trends? Actually, a majority of them don’t.

Their parents are the one who want them to look fashionable. They the ones who provide emotional as well as financial encouragement to their kids for following fashion.

Today’s kids are very much exposed to the fashion world by the means of television, advertisements, fashion magazines and other print media. Even though they don’t completely understand and comprehend fashion as the elders do, they get a feel of fashion and are aware of it. They like to imitate fashion models and so in a way they follow fashion. Fashion for kids is not a brand new concept. In fact, it has been here for a while and is well-established as an industry.

There are brands like Bloom and Anne Willi in the kids fashion segment. These and many other kids fashion brands are a very popular among kids. These brands employ special fashion designers who are specifically trained in designing clothes for kids. This is very essential because designing an outfit for a kid is much more challenging than designing anything for an adult. More »

People evolve and so does fashion. The social scenario of a particular time period defines the fashion of that period. Nowadays fashion changes quite often, but previously fashion trends used to change, but quite slowly. Fashion has come a long way with each generation having a unique sense of fashion which is never static. Fashion is all about looking good; it’s all about feeling good about yourself. We all want to look good and attractive and this is reason we want to be with fashion not behind it. But when you drop in some store to buy fashionable clothes, do you ever take into account fashion history?

The inception of mankind is the inception of fashion. The Stone Age marks the start of the history of fashion. It all started with primitive stone-age people using articles like animal hides (skins), animal bones, shells and stones to adorn themselves. The history of fashion differs for different parts of the world. Even the evolution of fashion for each region in the world has been quite unique. Each century, or rather each decade has a fashion which speaks a lot about the taste and the nature of the people of that decade. In the seventeenth century, for example, buckled shoes came into fashion and were worn by men as well as women. Also feathered and non-feathered hats became a craze among the people during that period. More »

Fashion models are the link between the fashion designers and the customers or the public. Fashion models are largely responsible for the success or the failure of a particular brand of clothing or accessories. They are the ones who bring various fashion collections in front of people through ramp shows. But the work of fashion models is not limited to ramp shows, it also includes editorial modeling, covering photography for magazines, television and print advertisements, catalogues, etc.
Models have to satisfy certain physical criteria to get into the business of modeling. These are standardized criteria laid down by the British Association of Model Agents (AMA). It says that female models should be around 34-24-34 and at least 5 feet 8 inches tall. However, different fashion houses differ in their expectations from a model and so the physical criterion set by different fashion houses is different. The preferred dimensions for male models are 5 feet 11 inches to 6 feet 2 inches height, a chest of 32-40 and a waist of 26-33.

Then there are different kinds of models, meaning models for endorsing different type of products. These include glamour models, fitness models, bikini models and many more. Glamour models are expected to utilize their sexuality to promote the product they are modeling for. Famous glamour models include Pamela Anderson and Lucy Pinder. More »